LaNoral is a Deputy Director for the Healthcare division of SEIU. She has been with SEIU for 18 years, joining the union as an Organizer in Training (OIT) in 2003. She has worked on campaigns in all three Divisions, in all corners of the country, and at every role from OIT to Campaign Director. LaNoral served as the Organizing Director of SEIU Virginia 512, helping them become a political powerhouse and a key component of the shift of Virginia to a firmly blue state in the last ten years. She is currently leading SEIU's Long Term Care campaign to win life changing investments in care jobs, and the ability for all home care providers to join a union.
LaNoral’s belief in unions and the power of people comes from her dad who served as the Vice President of his local union. Her passion for racial, social, and economic justice is fueled by her desire to create an environment for her children to thrive safely and equitably. She received her BA from Albany State University, a HBCU in Southwest Georgia.
The Center for Advancing Racial Equity and Job Quality in Long-Term Care (The Center for Equity) is a national hub for developing innovative workforce policy and fostering narrative change in long-term care (LTC). Our work centers the majority Black, Indigenous and people of color (BIPOC) women and immigrant caregiving workforce and confronts the links between systemic racial and gender inequities and poor job quality. We unite diverse stakeholders in service of building the equitable caregiving infrastructure our nation needs.
The Center for Equity is an initiative of the Healthcare Career Advancement Program (H-CAP), a national labor/management organization which works with employers, unions and workers to raise standards across the healthcare industry. The initiative is generously funded by the W.K. Kellogg Foundation.
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